Waterville Maine Digital Marketing Consultants
Home Service Businesses Marketing
Our digital marketing and web agency started with the idea of helping small business rank higher on search engines.
Digital Marketing For Home Service Businesses
The key trends unfolding right now are housing shortages, which drives people to stay put and improve their current living space. In addition, equity is empowering homeowners to remodel and tackler larger projects. A recent study shows that there has been an increase in house renovation projects. Shortly after the economic downturn, people have been doing necessary maintenance on their homes, but not so much in the areas of lifestyle improvement. The reason for that is that homeowner equity has doubled in the recent four years. That has made people feel wealthier, richer, and more inclined to improve their homes, which in turn increases their home value. The baby boomers (53-61 years old) and the millenials (20-30 years old) have the most money and have been driving the trends in home remodeling.
Majority of homeowners search for home service providers online before they decide to hire a pro.This means, Search Engine Optimization, Pay-Per-Click Advertising, and Customer Reviews Management, Social Media Marketing are crucial to drive traffic to your website and eventually have lead conversions. You would want to be visible to your prospects to almost all online platforms they have been using to search for services. This, in turn, creates familiarity. You will easily be remembered by these prospects. In time, a user could convert to a customer. This means more revenues for your business.
Our Marketing Services
- Brand strategy and campaign planning
- Web design and development
- Mobile-responsive websites
- Search Engine Optimization
- Local SEO
- Content Writing & SEO Copywriting
- Email marketing and newsletter Campaigns
- Graphic design, photography, and video
- Custom branding (print and digital media)
- Claiming and management of citation listings or directories
- Local SEO: Google My Business, Name, Address, Phone Number (NAP) Consistency
- Paid search ads or PPC Marketing
- Customer review management
- Call tracking and ROI reporting
Answers To Frequently Asked Questions
Based on our experience in talking to hundreds of contractors all over the country, it is important to make it simple for the homeowner. Immediately after the job is completed, you want to send them a request for a review via email, text, or others. Second, make sure that you give them only one platform. Work with a platform one at a time. Once that project is complete, you want to follow up. Not everybody will do it immediately. It will be helpful to send them a quick reminder a couple of days later. You may also provide incentives to homeowners who will give reviews. We can help manage reviews for your business.
To increase conversion, you should have an easy-to-find telephone number at the top. We can provide a mobile-responsive functionality, so that there is a click-to-call functionality. Second, you should have a form submission, strategically placed on your site. When that site compresses down to a mobile site, that form is near the top. Third, make sure that there is another conversion mechanism and offer promotion that will drive people to take action. We can help you increase your lead conversions, depending on your home services business’ needs.
The secret to generating more phone calls and service appointments is not just leaving flyers on mailboxes. The secret is understanding how people react to a home service need and how they decide who to buy that service from. When customers are faced with problems, they first search for DIY videos on the Internet, read reviews, compare quotes online, and so much, before ever picking up the phone and scheduling an appointment. To make sure that they choose your company when they have a home service need, we can help.
We can help you reach and influence your customers in nearly every step along their path to purchase, ensuring that your business gets noticed, be found, and convert at the moments that matter. We also use advanced attribution technology to identify which advertising tactics are driving results. We use those insights to make informed marketing decisions that will grow your business. In other words, we will help you make more money. It is time to get the guesswork out of your marketing
Get Started With Digital Marketing Services Today!
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- Technical Planning
- Responsive Web Design
- Lead Generation Pages
- Landing Pages that convert
- Digital Branding Strategy
- E-commerce Stores
- Website Maintenance
- Website Hosting