Branding Identity and Message

If you don’t know what your company does neither will your customers

Our team will help you build a clear message through content, images, colors to keep your entire website and marketing campaigns consistent.

Brand Development

We help you understand and build a clear brand with which your ideal customer can identify. Our team will go through interview questionnaires with you to truly understand your mission, vision, and voice.

At the end of the process, you will have the information you need to clearly communicate your message with your audience:

  • Customers Personas
  • Vision
  • Mission
  • Values
  • Positioning & Differentiation

Once we have competed for our audit, we will deliver a brand identity foundation that will break down each item listed above.

Logo & Brand Standards

Logo & Brand

Once we know how you want to represent your business and the customers you are trying to reach, we can start designing your new brand using your brand guidelines.

Logotype:

  • Present brand identity concepts
  • Choose one direction for the company
  • Incorporate up to two rounds of evolution
  • Establish a primary color palette

Brand Tone:

  • Typefaces / Fonts
  • Basic Type Hierarchy
  • Secondary Color Palette
  • Imagery Tone

Deliverables

Logo files in vector EPS, PDF, JPEG (grayscale and color) formats

Digital brand standard documenting the following guidelines:

  1. Identity mark usage
  2. Identity special usage
  3. Primary and secondary colors
  4. Fonts
  5. Typography usage
  6. Imagery Tone
  7. Messaging Tone
  8. Design Guidelines

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